(see brief description of Ray Edwards' Secret Classroom session) Ray Edwards - Copywriting Expert
(see transcript of video snippet)
Seen enough? Go To The Secret Classroom Here and get your copy before it sells out, and it will!
Ray Edwards is a sought-after direct response copywriter specializing in online sales copy and direct sales websites.
He has written copy for hundreds of different businesses in a wide variety of industries. Ray is known for writing copy that makes websites obscenely profitable.
Ray has published one book and has many articles in trade journals and written web publications. As well, he has several other book projects currently in development.
Ray has written sales copy for just about every kind of company you can think of from auto dealers, soft drink companies, attorneys, physicians, music stores, insurance companies.
- When you write copy you MUST be connected to __________ of the people you are writing to. Do this and they will gladly open up their wallets and give you their money.
- You'll be trained in the nine rules of writing copy that sells! And once you've discovered how to write copy that sells, you can sell virtually ANYTHING!
- How to think from your reader's perspective-- in their "language", appealing to their emotions (this is critical).
- How to use aspirational language to attract potential customers, and motivate them to buy your product!
- Learn the simple 4-step "Time Crunch Ad Formula" to easily write effective ads for anything in the shortest possible time.
- You can turn your words into wealth because you can ________________! You'll truly discover how to harness the power of copywriting to turn those little words into REAL dollars in your bank account.
- Discover the power of upside leverage and how to use it to your maximum advantage and profitability.
- Learn how to convert browsers into buyers through the use of effective copy. Once you've mastered this, you can relax knowing that for every 10 visitors your site receives you will earn $_______ of income!
- Learn the 15 ESSENTIAL elements of an online sales letter! This is a huge copywriting education that would cost thousands of dollars... and Ray has condensed it down into an easy-to-follow session that will enable you to write powerful copy the same day you watch the DVD.
- Discover how to arouse curiosity and reinforce the impact of the ideas in your headlines to suck readers into your page and click the order button!
- Learn how to write effective "______ ______ points" that will intrigue your prospective clients and keep their full attention until they are ready to order your product.
- Discover new methods of risk reversal that work like crazy. Just one of these little techniques could DOUBLE your sales!
- Learn how to use a bonus to provide that "extra degree" to push customers over the edge into buying!
- Avoid the common mistakes of __________ and _________ or you will kill your offer and discourage people from buying your product!
- By learning these techniques, you will be able to become a millionaire and write your own paycheck for the rest of your life, because you'll be able to turn your words into cash.
Video Transcript of Ray Edward's Secret Classroom Sample Snippet
Four Part Ad Formula
This is going to be the most important section of my presentation. This is the part that you really need to pay the most attention to and it’s the part where if you get everything else wrong, then this part right, then you can still succeed.
This is the simple 4-part ad formula. If you’re under a time crunch, and you’ve got to create an ad fast that will get results, and the future of your online business depends on how good that ad is, here is the 4-part formula that can simplify it:
Part 1. Here’s what I’m Selling.
That’s it. Here’s what you can phrase it that way; you can start your copy by saying, “Here’s what I have to offer you today.” And then just describe what it is. That leads to part two.
Part 2. Here’s Why It’s Right For You.
Here’s what I’m selling.
Here’s why it’s right for you.
Part 3. Here are some questions you might have.
You could cal it Frequently Asked Questions (FAQs).
Part 4. And here’s what you need to do right now.
Can you see how you can write an ad just based on that?
“Click the button below. Make sure you put in your correct credit card information and let us rush your shipment to you right now.”
This is the essence of writing good copy.
Good copy does not just come out of your head; it comes out of the mouth of your prospects. So if you are going to use the 4-part ad formula to create your copy, then here’s what you must do if you want maximum success…
I didn’t say should do, I didn’t say it would be a good idea to do, I said, ‘this is what you MUST do if you want to create the maximum effectiveness in your ad...
Find Your Prospects… whether you find them in online forms, whether you find them through surveys, whether you find them because you bought a list from a direct-mail list broker, whether you find them because you just went out the streets and talking to people.
Find out where they hang out, go meet them where they hang out, and listen to them. Engage them in a conversation and really listen. This is a lost art: listening. So you need to listen to them, you need to get their language – what words and phrases do they use to describe their pain, their frustration, their hot buttons, the things they like, things they don’t like… I mean, get their specific words, because nothing is more powerful than reflecting back their words to them, reflecting back their problems in their own language. That’s how you get that rapport. That’s how you join the conversation that’s already taking place in their head. You don’t have to be a mind reader, you just have to ask…and listen.
And then write your sales letter, write your sales copy. And if you do these things, you can turn those words into wealth because you can get them to take the action that you want them to take and buy from you.