Jeff Walker - Product Launch 
(see brief description of Jeff Walker's Secret Classroom session)

(see transcript of video snippet)

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Jeff Walker started in 1996 primary in financial investing and trading.

Jeff's specialty has been launching new products. After tales of his "Six Figures In Seven Days," where he generated $106,000 in seven days from a relatively small list, Jeff became a sought-after "hired gun" for rolling out new promotions.

Since then, the numbers have continued to grow, and his launch techniques have now generated more than $60.1 million in sales.


Here are just a few of the things you'll learn from Jeff's Secret Classroom session:

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Video Transcript of Jeff Walker's Secret Classroom snippet


Product Launches

If we’re talking about product launches, what’s a joint venture without a ‘Product Launch’?

It’s a good idea that’s not executed, right? I mean, this is really... the reality is, when you do that joint venture, well,

a joint venture is all about good people to take action, to move on that and it’s all about your promotion, and the best way to do that, in my opinion, a lot of people’s opinion, have made a lot of money is through a ‘Product Launch’.

Now, I frankly, I often don’t talk about launches in the internet marketing niche because a lot of people think that’s all this is for. But I am going to show you examples where it’s absolutely not. And here’s a very critical thing to remember about product launches:

‘No Proof – No Launch.’

Got that? No proof – No Launch. There are a lot of things we’re doing in this process, in this launch process, but one of the things it does is it gives us a lot of opportunity to prove to people that whatever you’re selling them actually works.

But if you think the ‘product launch’ is a big, you know – why would you do all that work just to make like one quick pile of money? Well, I tell you what, if you make a quick million bucks, it’s pretty cool! But, you know, the reality is, you got to be strategic and it goes way beyond that quick pop or…

Adsense templates. Joel ran a lot of people through Adsense templates – tons and tons of people bought their product. Well there’s a little checkbox there, right? Okay, you just bought a whole bunch of templates. Do you want to keep on? Get more templates, basically. At $100 a month? At a hundred bucks a month.

Now I have a habit of putting people on the spot, like when they ask me to come and speak but we are not going to talk about his numbers, but a lot of people pay Joel a hundred bucks a month. I mean, do you know how fast that adds up? That’s like every 10 people, that’s another $1,000 a month you’re making. You’re starting to see how this can go just beyond one big payday?

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