Brad Fallon - E-Commerce
(see brief description of Brad Fallon's Secret Classroom Session)

(see transcript of video snippet)

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Brad Fallon earned a degree in Economics from Claremont McKenna College in 1990 and graduated second in his class from the University of Florida College of Law in 1997.

Brad co-founded StomperNet, the leading subscription-based internet marketing training program. StomperNet provides DVD courses and online training classes from expert faculty members, an online portal community, proprietary software and quarterly live conferences.

Brad is the CEO of Smart Marketing, Inc., a network of wholesale and retail e-commerce businesses. Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad's online businesses grew from $1.2 million in first year revenue to $7.8 million in 2005, and $32 million in 2006.

Here are just a few of the things you'll learn from Brad's Secret Classroom session:

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Video Transcript of Brad Fallon's Secret Classroom Session Snippet

How to Build Your Business Faster

Today, I thought we’d talk a little bit about how to make money faster. Some people have a problem because they’re going after a really big hit but they just never even get in the game. The purpose of the business is to make money now and in the future. The trick is, how do you get to be faster?

So it’s not just about money, it’s also this time element. You know what, if you’re growing fast and you’re making tons of money coming in, you’re going to be losing money all over the place... inefficiencies here and there, and stuff will slip out all over the place...but you can always get the money back.

You can always get the money back. Time, if you waste it, it’s just gone.

One of the ways to know, if you’re thinking in the right direction is:

‘Are you doing something?’ And I would say, if you’re doing something you’re good at that’s probably bad, if you’re doing something anyway, that’s sub-optimal.

Generally speaking, the less you do, the more you make.

The less you do, the more you make...what does that mean?

So here are all the things you have to get done in your business, and if you’re the only person in your business, you have to do it all, you can get a certain amount of things done.

If this is your slice (draws a pie chart), but this is your business, the less you’re doing of everything that has to get done, the more you can make.

And so if you want to build a business, you need some skills, you need some understanding about internet marketing – all these different things – product development, whatever, but if you want to build a business, it’s about leverage.

If you want to build a bigger business, it’s you not doing it.

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